The GHL survey builder captures submissions. The PQC quiz code captures, scores, segments, and routes leads by temperature. Same platform. Completely different results.
The GHL survey builder is a form tool. It was not built for lead scoring. These are the gaps.
Both run inside GHL. Only one qualifies leads.
Every capability. Side by side.
| Capability | PrettyQuizCodesRecommended | GHL Native Builder |
|---|---|---|
| Image card answer options | ✓ Included, 10 question types | ✗ Not available |
| Custom lead scoring | ✓ 9 scored questions, 22 to 44 point range | ✗ Not available |
| Temperature segmentation | ✓ 4 tiers: Hot, Warm, Cool, Cold | ✗ Not available |
| Pipeline routing on submit | ✓ Automatic routing by score | Manual pipeline entry |
| Urgency override logic | ✓ ASAP answers route to Hot regardless of score | ✗ Not available |
| Internal notification with lead data | ✓ Niche-specific data fields in the notification | Basic GHL notification |
| Pre-wired nurture sequences | ✓ 14 touchpoints per niche, pre-written | ✗ Must be built separately |
| Landing page integration | ✓ LP Builder included, quiz-connected | GHL funnel required separately |
| Niche-specific copy | ✓ Written for 10 specific local service niches | ✗ Not included |
| Monthly cost | ✓ $17/mo | Included in GHL subscription |
| Setup time | ✓ Under 30 minutes with niche snapshot | 30 minutes to 2 hours |
GHL's native survey builder vs the PQC quiz code. Same platform. One captures leads. The other qualifies them.
Two capabilities GHL's native builder does not have. Both affect whether your quiz generates revenue or just records answers.
GHL's native survey builder captures form responses and can apply conditional logic, but it does not calculate weighted point scores, display image card answer options, or automatically route leads into temperature-specific pipeline stages. PrettyQuizCodes is a custom HTML quiz code that does all three, runs natively inside GHL, and connects directly to a pre-built niche automation system.
For lead qualification and scoring, yes. For simple internal forms, data collection forms, or non-quiz use cases, GHL's native builder is still the right tool. PrettyQuizCodes is specifically designed to replace the lead intake quiz with a scored, image-card format that routes leads by temperature.
Image cards make answer selection visually engaging and reduce cognitive load. Instead of reading and evaluating text options, respondents can scan images and click. Higher completion rates mean more leads entering the pipeline, which improves the return on every dollar spent driving traffic to the quiz landing page.
The PQC quiz code calculates a score from weighted answer values and passes the score into GHL via a custom field on form submit. GHL workflows then use the score value to route the lead to the correct pipeline stage and fire the correct nurture sequence. The scoring logic is built into the quiz code. GHL stores and routes based on the score.
You can approximate some elements with GHL's native tools, custom HTML elements, and workflow logic, but the image card format, weighted scoring calculation, and temperature routing require custom development that takes significantly longer to build and maintain than deploying a PQC quiz code.
Under 30 minutes using a niche snapshot. The snapshot deploys the quiz, pipeline, and 10 workflows in one import. The quiz code is then pasted into a GHL funnel step. A test lead confirms the full routing is live.
Not features GHL's native builder offers with different settings. A separate system designed for lead qualification.
Honest answer. GHL's native builder is not always the wrong choice.